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Wahm Forum - Your "Work-at-Home Moms" Support Group
Home-Based Business Discussions, Work-at-Home Ideas & Opportunities, Take-a-Break Fun Topics and More
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Marlo Boux
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| Tue Feb 27, 2007 3:31 pm Effective Email Marketing Tips |
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Email Marketing Tips
Source: Effective E-Mail Marketing by Herschell Gordon Lewis
-Use double opt-in email services like Aweber etc with opt out instructions
-Promise a niche benefit in subject line and deliver in first 2 lines
-remember online attention span is short
-short paragraphs and informal style “use can’t instead of can not”
-outline what they can expect – tell them what topic will be covered, cover the topics in the body, and then summarize what you just told them in the body at the conclusion
-rapport is the magic ingredient and needs conversational tone
-send an occasional thank you email with no commercial overtone
-send messages relevant to your niche and be to the point
-use only one exclamation point
-use dashes as they have more impact than “…”
-don’t use * because there is a perception that it indicates something is not totally true
-be clear and compelling – get to the point FAST
-emotion outputs intellect
-a call to action is imperative
-use their name and date in subject line to increase open rates
-the from line should say your name
-use words like visit, walk, run, go, get to, meander, head over, drop in, hurry to, zip over,
-use imperative language that tells them what to do “do xyz and see results” instead of “successful women usually do xyz to see results”
-use provocative questions in subject line here and ther
-hard motivators: fear, exclusivity, greed, guilt, need for approval
-soft motivators: convenience and pleasure
-successful messages blend benefit, rapport and appearance of truth
-“private, free, congrats, nuts!, uh-oh, blah, alert, quick” are good words that can intrigue people to open your email
-Use bullet points to prevent boredom – staccato style
-Usually best days to email are Tues-Thurs but this needs to be tested out with your market :idea: |
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wahmannounce
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| Tue Feb 27, 2007 9:03 pm |
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Marlo,
Thanks for sharing this list of ideas. I love concise lists that get straight to the point and full of "meaty" information and ideas! |
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Carlak
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| Wed Feb 28, 2007 2:07 pm |
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Marlo,
This is a great list to use to evaluate strategy.
Thanks for sharing.
Joyfully |
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ccarroll
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| Sun Mar 04, 2007 2:27 am |
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Great tips. Thanks!!
Several I do. Many I can improve on
Chris |
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