Wahm Forum - Your "Work-at-Home Moms" Support Group

wahmannounce · Wed Sep 06, 2006 4:10 pm Building Your Mailing List - Creating Repeat Customers

Large successful companies know that creating your mailing list is a valuable asset. It's also the key to getting a higher rate of repeat customers. Online business is no different. It's the same basic principle.

Building your Online Mailing List:

If you haven't started your own list yet, you can start an affordable one online with your own ezine or online newsletter. Offer an incentive for signing up to build your list at a quick rate.

The foundation of the internet was to make information accessible to everyone. Today, information is still the number one motivation of internet users. Capitalize on this by offering your own information through your ezine or newsletter.

You'll have a chance to get your product infront of your subscribers time and time again. This creates new customers for you as well as repeat customers.

Autoresponders are also a great way to create informational access. You can set up several messages to follow in a sequential order for all new subscribers. This is a great way to automate your business -- "handsfree' as they say. Your autoresponder takes care of sending out your messages one by one in a set order..and you are worry free.

You can use the same autoresponder system to create your newsletters. People aren't necessarily looking for "fancy" they want information and they want it fast without hunting around all your fancy graphics or banners.

You can save money by finding an "unlimited" autoresponder system for all your mailing lists compared to the cost of the normal mailing managers online which usually allow you to only create a limited number of lists or limited subscribers. Normal mailing managers require you to pay a hefty fee for a large subscriber base. I use my ultimate marketing center which provides my hosting, ad tracking, and unlimited autoresonders, plus alot more all in one location. (Check it out at: http://mommyaffiliates.com/ultimate_marketing_center.htm )

Building your Offline Mailing List:

-Replies to your own advertising can become leads
-Ask your own customers to recommend friends
-Business directories
-Civic association memberships
-College alumni groups
-Contest entrants
-Convention attendees
-Birth notices in the newspaper
-Create your own referral program, rewarding those who refer your business to others.
-Holding your own free informational classes

Now, I'd like to get someone you to add to this list by sharing resources that you've used to help build your list:

pemgirl · Fri Sep 08, 2006 6:14 pm

I don't have a list :cry:
Well, at least not a very large one.
What do you use to do your newsletter (which is great by the way)?

wahmannounce · Fri Sep 08, 2006 6:32 pm

For my newsletter, I use zinester.com - it's free for a basic membership. When it's placed in the archives, they do add google ads on the side, and google search on the top. But, it is a great way to maintain a list if you're just going to do occasional newsletters.

Carlak · Fri Sep 08, 2006 8:14 pm

A lot of people use yahoo groups as an easy way to control lists. You can use the calendar feature if you have some scheduled engagements or special announcements to get out. It is also very easy to add auto responders and allows for easy subscribing and unsubscribing.

You can set it up so that you are the only one sending out information and you can send html ezines.

I personally use my email software and am looking to switch over to somthing more practical. but i am not sure how to transfer all these subscribers properly.

So i am open for suggestions as well

Joyfully

Carlak · Fri Sep 08, 2006 8:16 pm

I also want to add that the reason i dont go to yahoo is i dont like the format for the new delivery and i dont know how to get around that.

Joyfully